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When you are composing your pre-selling content, try to think of the problems or pitfalls that your prospect might have to deal with so that you can actually push him to find a solution. There are plenty of reasons that this will work but the fact remains is that it can be successful; people automatically try to find viable to solutions once those solutions are clearly defined. Your primary job is to create content that does more than just explain issues and pitfalls to your prospects; it should also lead them toward the specific calls to action that you want them to take.


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