Manchester United secured a record-breaking $1.3 billion sponsorship deal with Adidas on Monday, signalling the clubs enduring global appeal despite its worst Premier League campaign and strengthening its financial muscle for player transfers. The 10-year kit deal, worth at least 75 million pounds ($128 million) a year from July 2015 for an overall 750 million pounds ($1.3 billion), was negotiated after Nike decided that trebling the cost of its existing 13-year contract for having its name on United shirts was not good value for the company. United finished seventh in the league last season at the start of the post-Alex Ferguson era. But the eagerness of Adidas to make United kits and sell replicas is an indicator of the expected durability of the Red Devils brand -- and a worldwide following which the club claims to be around 660 million supporters. The German sportswear firm said it expects to generate 1.5 billion pounds ($2.5 billion) in sales during the decade-long deal with United. Adidas currently pays around $50 million a year to Chelsea and Real Madrid, and United could generate far more over the decade from footballs biggest kit sponsorship, describing the headline figure of 750 million pounds as a "minimum guarantee." In 2005 the Glazer family paid 790 million pounds -- just 40 million pounds more than the Adidas windfall -- for the entire club. Ten per cent of the Old Trafford-based team is now listed on the New York Stock Exchange and shares rose two per cent to $18.14 in morning trading on Monday. Adidas, which also makes the kit of newly-crowned World Cup winner Germany, saw shares rise by 2.85 per cent in Frankfurt to close at 73.57 euros ($100) on Monday. "Our new partnership with Manchester United clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world," Adidas chief executive Herbert Hainer said in a statement. "At the same time, this collaboration marks a milestone for us when it comes to merchandising potential." Nike has one more season as kit maker, recently unveiling jerseys featuring a gold Chevrolet logo for the start of the American automakers $559 million, seven-year jersey sponsorship deal with the team. Adidas last held the United contract between 1980 and 1992 just before the club ended its 26-year wait for an English title in 1993, ushering in a period of dominance under Ferguson. But United is now in a period of rebuilding again after going from winning a 20th English title before Ferguson retired in 2013 to a sudden slump with David Moyes in charge. Moyes was fired before the end of the season, and Louis van Gaal now has the task of returning United to the Champions League in 2015, fresh from leading the Netherlands at the World Cup. The Dutch secured a third-place finish by beating host Brazil 3-0 on Saturday. Despite the grueling campaign in South America, Van Gaal is taking just two days off before formally taking charge at United this week and beginning the tour of the United States on Friday. "I dont need a holiday," the 62-year-old former Bayern Munich, Barcelona and Ajax coach said on Uniteds website. "Its great to have such an exciting challenge. To work daily with young people is something that I dont need time off to rest for." Van Gaals first match in charge of United will be on July 23 in a friendly against the Los Angeles Galaxy at the Rose Bowl. While the new manager has been in Brazil, United has signed midfielder Ander Herrera and defender Luke Shaw. 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DENVER -- This one turned out to be more about "if" than "how many" for Peyton Manning and the Denver Broncos. Derailed by their own mistakes, to say nothing of an in-your-face Jacksonville Jaguars defence, the Broncos found themselves in quite a tussle through most of a surreal Sunday afternoon. Not until early in the fourth quarter, when Knowshon Moreno ran for his third touchdown, did the undefeated Broncos have any sense of security against the winless Jags. Denver won 35-19 but fell well short of covering the record 27-point betting line in Las Vegas. "There was a lot of bad football out there," receiver Wes Welker said. "Weve got to correct that stuff and come out better next time." Manning went 28 for 42 for 295 yards, marking the first time hes been held under 300 this season. His two touchdown passes gave him 22 on the year, a record for an NFL quarterback through six games. But he also lost a pair of fumbles on bad exchanges from centre and threw his second interception of the season, which linebacker Paul Posluszny returned 59 yards for a touchdown to pull the Jaguars within 14-12 before the half. At that point, it was clear this would be more than another stat-padding day for Manning and Co. That feeling was reinforced when Chad Henne led the Jaguars on an 80-yard touchdown drive against the banged-up Broncos (6-0) to make it 21-19 after Manning opened the third quarter with a TD drive of his own. "Sometimes, you score a lot of points and people take it for granted," Manning said. "Even people in your own building can take it for granted. Its not easy to win football games. I learned a long time ago, dont take winning for granted." Justin Blackmon had 14 catches for 190 yards for Jacksonville, which fell to 0-6 for the first time, but gave the Broncos a harder time on offence than any team theyve faced this season. In the second quarter, the Jaguars forced Denvers first punt of October. They got in front of receivers routes, and when a Bronco did catch a pass, Jacksonville defenders wrapped up immediately. The Jags gave up 407 yards, but very few were cheap. Were it not for a series of odd decisions and untimely mistakes, this one might have been even closer. It began during Jacksonvilles first possession, when tight end Clay Harbor was wide open for a big gain, but Henne undeerthrew him.dddddddddddd Three plays later, coach Gus Bradley called a fake punt the Broncos diagnosed perfectly, leaving them only 27 yards from their first score, a 3-yard pass from Manning to Julius Thomas. Denvers second touchdown -- Manning to Welker for 20 yards -- came after the Jaguars stopped Manning on third-and-long but had that nullified by a personal foul on defensive end Andre Branch. There was a muffed snap on a field goal attempt, Bradleys failed decision to go for 2 after Poslusznys interception return, and a pass interference penalty that helped Denver on its opening drive of the third quarter. In all, Jacksonville did enough silly things to lose despite racking up 362 yards of offence. "What I saw was a team that played with a lot of emotion and it got the best of us," Bradley said. " I just felt like the emotion got the best of us, but we settled down." Only in Denver, where its Super Bowl or bust this season, would a 16-point win be the cause for so much hand-wringing. But frankly, the lead-up to this game wasnt about who would win but about whether the Broncos would cover the record-setting spread and when Manning would come out of the game. Neither happened. Henne, whose wife was in labour back in Jacksonville, threw for 303 yards against Denvers league-worst pass defence. The Broncos welcomed back Champ Bailey, who found himself on the island against Blackmon for much of the afternoon. "This is still the NFL," Bailey said. "Nobodys a cakewalk in this league." Despite their struggles, Denver ended up undefeated without linebacker Von Miller, whose six-game suspension officially ends Monday. But the Broncos also lost right tackle Orlando Franklin to a left knee injury in the third quarter and he hobbled out of the locker room on a cane -- adding another question mark as they head to Indianapolis for Mannings return to play his old team. Among other things, that game is being billed as Denvers toughest test to date. Turns out, the Jaguars gave the Broncos plenty to sweat over, as well. Notes: DL Malik Jackson had both of Denvers sacks, spread three plays apart in the third quarter. ... Jags receiver Cecil Shorts III left in the first quarter with a right shoulder injury. ... Never a great sign for a defence: Denver CB Chris Harris led the Broncos in tackles with 11. 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