Canned baby food market is segmented on the basis of types, product origin Patrick Roy Womens Jersey , age group, distribution channel and regions.
On the basis of types canned baby food market is segmented as fruits and vegetables, milk, beans and legumes, poultry Mikko Rantanen Womens Jersey , meat and fish, and soups and other prepared items. Amongst by type market segments fruits and vegetables market segment accounts for major market shares in canned baby food market followed by milk and sauces, and soups and other prepared items respectively. Increasing number of working women seeking healthy and nutritional fruits and vegetables options for their baby is major factor driving growth of canned fruits and vegetables. Increasing use of ready-to-eat foods such as sauces and other prepared food is driving market demand for this segment.
On the basis of product origin it can be segmented as organic and conventional. Organic canned baby food is more preferred as compared to the conventional products. Under age group segment newborn (0-6 months), baby (6-12 months) and toddler (1-3 years) are considered.
The market is further segmented on the basis of distribution channels such as, super marketshyper markets Gabriel Landeskog Womens Jersey , specialty stores, online retail channels and other retailers. Easy availability of canned food products through various offline and online distribution channels when compared to fresh products is factor driving growth of market. Manufacturers focuses on online product availability is fueling growth of online distribution channel.
Market Drivers and restrains:
Increasingly work-oriented and, consequently, hectic, consumer lifestyles people have less time to cook food. Therefore Nathan MacKinnon Womens Jersey , they prefer the convenience of canned food products. Lower availability and inconvenience in buying fresh fruits and vegetables to cook is another major factor driving market demand fora canned baby food. Increasing concerns related to ready to eat dried mixes and infant formula products is another factor driving consumers shift towards canned baby food.
Increasing disposable income, growing number of working women, busy life style etc. factors expected to drive market demand for canned baby food in near future. Growth of various online as well as offline distribution channels is factor fueling market demand.
Canned food is packed in cans and heated there is possibility that heating